CHIVAS REGAL REBRANDING, 2022

A Modernised luxury scotch identity and packaging design concept appealing to future consumers and demonstrating the luxury and high status of the Chivas brand. The re-branding symbolises a respect for nature and optimism and hope for the future of our plant. It was inspired by the Scottish Highlands and the protector and guardian of nature, a nymph from Scottish folklore, Ghillie Dhu.